Aws Re:invent 2025 - Accelerate Your Growth: Aws Partner Programs...

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📖 AWS re:Invent 2025 - Accelerate your growth: AWS Partner Programs for Software Partners (PEX103)

In this video, Mathangi Ranganathan explains how AWS software programs accelerate growth for software partners. She highlights that the SaaS market is growing at 20% with IT spend expected to reach $1.7 trillion by 2029, yet less than 50% of workloads run in the cloud. The session covers the AWS Partner Profitability Framework and four key programs: Marketplace List and Sell Program, Marketplace Private Offer Promotions (offering 1-2% TCV incentives), ISV Accelerate Program (a global co-sell program), and ISV Workload Migration Program (providing 15-25% ARR incentives). She emphasizes that customers receiving Marketplace Private Offer Promotions show 50% increased downstream sales and spend 1.7 times higher in PCV, demonstrating how these programs drive partner success through build, market, sell, and grow motions.

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Thank you. Hi everyone, good morning, and thank you all for joining me here today. I'm Mathangi Ranganathan, and today we'll be talking about how AWS software programs are meant to accelerate growth for our software partners. I'm sure we're all seeing the growth for SaaS continue to rise. Customers are looking for the benefits and agility of SaaS, but the transformation is still hard.

Let's start by taking a look at what the data is telling us. The SaaS market is growing at an incredible tier of 20%. The IT spend for SaaS globally is expected to reach 1.7 trillion by 2029. And just for this year, by the end of 2025, that number is going to be at 300 billion. But if you look at most of the organizations, less than 50% of their workloads are running in the cloud. Now, what's the reason for this? There's a great untapped opportunity for software partners, but let's look at what some of those challenges are.

Customers are still facing some very real challenges as they embark on their cloud transformation journey. There is still a general hesitancy towards cloud. There's perceived risk, there

Source: Dev.to