Aws Re:invent 2025 -generative AI Excellence: How Aws Partners Help...

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📖 AWS re:Invent 2025 -Generative AI excellence: How AWS Partners help customers from strategy to scale

In this video, the AWS AI Competency lead discusses generative AI adoption trends and partner opportunities. Key findings include 75% of customers using at least one generative AI application, 50% moving POCs to production, and 90% planning to implement agentic AI within 6-12 months. The presentation highlights critical barriers like data foundation issues, scalability challenges, and change management concerns. Notably, 80.5% of surveyed customers expect to maintain or increase partner reliance over the next 1-3 years, with 94% working with multiple partner types. The session concludes with AWS partner resources including the AI Competency program, Partner Central journey map, SkillBuilder courses, and the AI and Data Center for partners.

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Thank you. Hello, everybody. Thank you for joining me. I'm super excited to be here. I know we're towards the end of our re:Invent adventure together, so thanks so much for spending the last few moments with me. I am here to talk about generative AI excellence. I'm super excited to be here. Now, it helps my talk track a little bit if you could just show me by raising hands who here is a customer or potential customer of AWS. Can I just get a show of hands, or are we mostly partners today of AWS? Okay, that's perfectly great.

So I mentioned, I lead the AI Competency. The AI Competency, as you might have heard yesterday from Ruba Borno, who leads our Specialist and Partner Organization all up at AWS, is AWS's top mechanism to help our customers locate partners that have specialized expertise, the technical abilities, and commercial success to help customers quickly move into production with AI. We're super excited to recently announce the Generative AI categories as well, so we're starting to welcome partners with capabilities in the Generative AI realm, which I'm sure you've heard a little bit about this week at this event.

But as the lead of this program, I hav

Source: Dev.to