Gaming: Company That Stopped Making Memory For Gamers Just Explained How...

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Micron is making an early run for 2026's Most Tone-Deaf Tech Company award with a new blog post titled, "The new performance bottleneck: How more GPU memory unlocks next gen gaming and AI PCs." Uh-huh, and how are we mere PC gamers to unlock that bottleneck now that Micron has pivoted decisively in favour of making memory for AI servers?

Lest you have forgotten, it was Micron that announced in December "the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments."

But never mind that, get a load of this. "The next era of PC performance will be defined not by more compute, but by memory scale," Micron says. Strictly speaking, Micron is talking about GDDR7 VRAM for GPUs, not DDR5 RAM for CPUs.

Source: PC Gamer