Cool Shirtz Had One Goal And One Goal Only When It Came To Creating...

A life of loving something really pays off in the creative process.

In the time it took to write and publish last week's Character Select about the Very Cool x Minecraft collaboration, almost the entire thing sold out. Fewer than 10 pieces are currently listed on the website, and an even smaller number of each size, if any at all. So while I wait for my precious Axolotl Ushanka to come back in stock, I spoke to Scott Guthrie, the founder and creative director of Cool Shirtz, to learn about how the collection actually came to life. More specifically, the creative choices behind pursuing a Minecraft collaboration.

When I asked why Cool Shirtz wanted to go ahead with a Minecraft collection, Guthrie said: "I have such an incredibly deep appreciation for this game, so it felt very natural! It was exciting to put my knowledge to use in building something of a love letter to a property that has brought me a lot of joy over the years.

Welcome to Character Select, a weekly column where PC Gamer takes a look at the art and cosplay created by you. Each week, I'll highlight a few of my favourite pieces, spotlight and interview creators and artists, or generally just chew your ear off about the talents of the gaming community.

"It seems crazy to say, as the most popular game in the world, but I do feel that Minecraft is quite underrated. There’s a lot of people who pass it off as simply a game for kids, or take a very surface-level view of what it has to offer. Myself and the team just wanted the chance to bring some love to the unsung heroes of the Minecraft world, and show that it really does have something for everyone."

Although the team was incredibly familiar with the ins and outs of the game, it didn't make the design process of each item any easier. After all, Minecraft is filled with unique mobs and blocks, all deserving of their own place in a collection like this one. Guthrie told me "It was a super collaborative process. The first idea I wanted to nail was the Enderman Hoodie, which really set the tone for how we wanted to approach everything—creating garments that people could wear not just to represent the game, but to become it. From there, we all shared our favourite mobs and blocks, or any other element from the game we thought we could translate to something wearable."

But even with such an extensive collection, it's impossible to pick a favourite item (or items). As I've already expressed in both this article and last week's Character Select, t

Source: PC Gamer