Framework Calls Out Dell And Apple For Using The Rampocalypse To...

Dell's memory pricing is more confusing than consistently offensive.

Framework, the maker of some of our favourite modular laptops, has announced that it will "need" to increase memory pricing soon. But it also called out Dell and Apple for gouging their customers on memory pricing. To quote Framework's post on X in full:

"We are going to need to increase our memory pricing soon, but we won’t use this as an excuse to gouge customers like @Dell apparently has and that @Apple does as their norm."

We are going to need to increase our memory pricing soon, but we won’t use this as an excuse to gouge customers like @Dell apparently has and that @Apple does as their norm.December 9, 2025

The "apparently" may be doing some heavy lifting in that X post. Framework posted in reply to another X user, Vadim Yuryev who fronts the Max Tech YouTube channel. Yuryev posted screen shots of the Dell website showing the XPS 13 laptop configured with a Qualcomm Snapdragon X CPU and an upgrade price of $550 to move from 16 GB of RAM to 32 GB.

The only problem is that when you actually view this laptop on Dell's website, the upgrade cost of the exact model in the screen shot is actually $150.

It's hard to be certain how that screenshot was generated. But very likely, it comes down to how Dell's various discounts come and go, and how it tends to bundle features and specs together, even when choosing the DIY configuration.

In other words, it's likely in the screen shot in question, when selecting the 32 GB option, other spec upgrades were also required, such as a premium CPU, a larger SSD and so on.

You also have to factor in that Dell's discounts sometimes only apply to specific models. In the offending screen shot, for instance, the unit's base price is $849. It's currently $999.

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Source: PC Gamer