At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again. Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Unlock instant access to exclusive member features. Get full access to premium articles, exclusive features and a growing list of member rewards. Microsoft Gaming CEO Asha Sharma promised "a renewed commitment to Xbox" when she took over from Phil Spencer in February, and in the months since we've seen some movement on that front: A promise to avoid "soulless AI slop," the end of the "this is an Xbox" strategy, and most recently, a reduction of Game Pass pricing—and the removal of Call of Duty games on day one. Now, thanks to a joint message from Sharma and newly-installed chief content officer Matt Booty that was sent to Xbox employees and subsequently shared publicly, we have perhaps a tiny little bit of a better idea about where it's all going. Beginning with a name change: Microsoft Gaming, which was adopted in 2022 as an overarching title for Xbox Game Studios, Bethesda, Activision. Blizzard, and King, is out, and to replace it, the old Xbox name has been brought back. That change is actually noted near the end of the post, following a lot of words that don't actually say a lot about Microsoft's plan for its future in gaming: "Games should bring people together through shared experiences," and "Xbox will be where the world plays and creates"—the sort of empty, rally-the-troops mush that can simultaneously make your eyes gloss over and your soul rage. Or maybe that's just me. Still, there are some rather frank admissions of failure to be found in there. Some of it has been expressed previously in the 'we know we have to do better' way, but it's kind of stark when all rolled together as it is here: