Capturing half of the games industry's consumer sales growth apparently wasn't enough. Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Unlock instant access to exclusive member features. Get full access to premium articles, exclusive features and a growing list of member rewards. In the 2026 edition of his yearly games industry report, market analyst Matthew Ball shared a sobering statistic: Since 2021, Roblox has been responsible for over 60% of the games industry's net growth in consumer spending outside of China. Evidently, Roblox thinks those are rookie numbers. Today, Roblox announced Roblox Plus, a new subscription plan the company says is "designed to deliver more value to its users." Its features, however, include some unsavory monetization tactics. Like the sunsetting Premium subscription, Plus will grant access to item trading and selling on Roblox's marketplace. But what it won't feature is Premium's included monthly stipend of Robux, or its included 10% bonus on purchases of additional Robux. Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.