Is this why we never got Alice 3? Probably not, but it's fun to think about. Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Unlock instant access to exclusive member features. Get full access to premium articles, exclusive features and a growing list of member rewards. Alice creator American McGee has been in something of a chatty mood lately. Just a couple days after relating a tale about how he drew inspiration from a Valve demo he saw while working on Quake 2 at id, he shared another story about Alice: Madness Returns, offering a fun glimpse into game dev financing, dildo snails, and maybe why EA may have decided not to move ahead with a third game in the series. "It would be fair to say that there was a fairly big disconnect between the game I wanted to make and the game EA Marketing wanted me to make when we were developing Madness Returns," McGee wrote on X. "The marketing team felt strongly that a hard M title focused on gore, horror, and featuring a 'psychotic' Alice was what audiences would respond to best." McGee felt differently, and we might as well get this out of the way right off the top: This is where the dildo snails come into play. "I did NOT want to portray Alice as a psycho, cover her in blood, or 'make things more sexy' (yes, that was a request)," he continued. "Famously, I pasted dildos onto the head of a giant snail in response to the 'sexy' request and emailed that to the Marketing team.