Gaming: Grand Theft Auto 6 'launch Marketing' Will Begin This Summer As The...

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I thought perhaps Grand Theft Auto 6 might be delayed in today's Take-Two Interactive financial report (and I was not alone on that), but it did not happen: The game remains on track for release on consoles on November 19, and Take-Two said in today's announcement that proper marketing for the game will begin this summer.

Grand Theft Auto 6 was made official in 2022, and it's been slim pickings in the years since: Two promotional trailers, a superficial infodump on the cast and setting, and not much else. By all appearances GTA 6 looks very much like a Grand Theft Auto game (and what else would you expect?) but even knowing what's coming in the broad strokes, the fans want details.

Well, they're coming. "Our execution throughout fiscal 2026 has been extraordinary and we are highly confident as we approach fiscal 2027—which promises to be groundbreaking for Take-Two and the entire entertainment industry—led by the November 19th release of Grand Theft Auto 6 with Rockstar’s launch marketing set to begin this summer," Take-Two said in today's press blast.

Source: PC Gamer