Italy Fines Apple $116 Million Over App Store Privacy Policy Issues

ATT requires developers to request consent to collect their data for targeted advertising before tracking them across websites, apps, and services owned by other companies. Apple introduced ATT in June 2020 and began enforcing it in April 2021 with the release of iOS 14.5 and iPadOS 14.5.

As the AGCM said in a Monday press release following a two-year investigation, Apple's ATT policy requires third-party apps to display a standardized prompt requesting user permission to track activity across other companies' apps and websites.

However, Apple's own apps and services are exempt from showing the prompt. The AGCM said ATT's implementation forces developers to request consent twice for the same purpose.

"This would have prevented the unilateral imposition of additional burdens on third-party developers, thereby avoiding the above-mentioned double consent requests for advertising purposes."

Similar investigations are ongoing in Poland, and Apple also moved to change the ATT consent prompt at the German regulator's request in early December to address antitrust concerns.

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Source: BleepingComputer