New Antimemetics: An Essential Field Guide 2026 - Guide

Memes spread by virality, but antimemes survive by resisting attention. In Antimemetics, Nadia Asparouhova explains why some of the most important ideas are hard to notice, remember, or share, and how attention, social friction, and cognitive difficulty shape what rises to the surface or disappears in public discourse. Drawing from epidemiology, internet culture, and dark forest theory, the book argues that modern life is dominated not just by viral ideas but by invisible ones that quietly shape outcomes. Understanding antimemes offers a framework for managing attention, protecting fragile ideas, and restoring agency in an overloaded information economy.

Source: HackerNoon