Nft Collections Get No Santa Rally As Market Hits 2025 Lows

Market data showed shrinking participation across NFTs, with fewer buyers, sellers and transactions signaling fading speculative interest.

Non-fungible tokens (NFTs) extended their year-end slide in December, with total market valuations falling to their lowest level in 2025.

According to data from CoinGecko, the overall valuation of the NFT sector fell to $2.5 billion in December. This represented a 72% decline from a peak of $9.2 billion in January.

The decline came as NFT sales activity remained subdued following a weak November performance. In December, weekly NFT sales failed to surpass $70 million during the first three weeks of the month, falling below November’s pace.

December is on track to reinforce late 2025’s downward trend as year-end liquidity thins. The NFT market has not been able to return to its former glory, despite renewed use-case interest driven by a surge in physical collectibles including Labubu and Pokémon cards earlier in the year.

The slowdown in NFT sales coincided with a sharp drop in market participation, with both buyers and sellers retreating in December.

CryptoSlam data showed that unique buyers declined to 184,302 in the first week of December from 204,032 in November’s last week. Buyer participation continued falling throughout the month, reaching 135,120 on the third week.

Sellers followed the decline. Data showed that unique sellers dropped 35.6% over the same period to fall below the 100,000 mark for the first time since April 2021.

Transactions also suffered. According to CryptoSlam, total NFT transactions in the third week of December declined to 800,000, after the month’s opening week recorded fewer than 1 million transactions.

Related: NFTs shifted to utility and culture as price faded in 2025

Source: CoinTelegraph