Gaming: Razer CEO Admits Users Could Fall In Love With Its Holographic Ai...

"At some point in time, we’re going to see so much slop out there that we’re going to crave for really great art."

Razer has gone big on AI. It opened up three global AI hubs in the latter half of 2025, and at the start of 2026, showed off Project Motoko (AI glasses but as a gaming headset) and Project Ava (a holographic AI assistant).

With all this at the forefront of the company, it's no surprise that the technology is a large part of The Verge's extended conversation with CEO Min-Liang Tan at this year's CES. When asked how Razer decides which projects actually become real projects, Tan says:

"We very rarely sit down with the finance people and say, 'Oh, do we do projections and things like that?' It’s really more of a 'by the seat of our pants' kind of thing. It's cool, we like it, it's gonna be fun, we want it for ourselves. I think the real kind of trigger there is, do we want it for ourselves? And if we really want it for ourselves, and we think it's cool, we'll bring it to market."

Naturally, this leads Nilay Patel, the editor in chief of The Verge, to ask about what he calls the 'holographic anime waifu'. Tan compares it to the likes of Cortana from Halo and suggests it's always been a dream of gamers. "It's a little bit of sci-fi, us growing up always wanting something cool like that, and so we said, 'Hey, it's a great concept,' and I think the community loves it."

But will they fall in love with it? We know people are already forming relationships with chatbots (hell, people have married bridges and cars), but by actively creating this sort of "anime waifu" for your desktop, is there a risk of it enabling unhealthy relationships between users and Project Ava?

"Well, I would say that potentially that could happen," says Tan, "but that’s definitely not something we plan to build the product toward."

Tan clarifies that Razer is actively taking reservations and does have plans to put it out at some point. Ava itself was actually announced last year, but the initial product was just an app on a computer that backseat gamed. Now, it's much more involved and powered by Grok, xAI's AI assistant.

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Given the noise around the Grok deepfake AI imagery scandal, it's natural that the trust and safety aspects of xAI as a Razer partner gets touched on, though Tan almost entirely avoids the question.

Source: PC Gamer