Samsung Denies Reports That It Is Exiting The Sata SSD Consumer Market

A company spokesperson has described the rumours as 'false'.

Update 16 December, 2025: Via a statement issued to Wccftech, Samsung has denied that it will soon be winding down production of SATA SSDs. A Samsung Electronics spokesperson said, "The rumor regarding the phasing out of Samsung SATA or other SSDs is false."

So, while SATA drives from Samsung aren't going anywhere, surging prices and supply constraints for other SSDs remain different matters entirely.

Original story 15 December, 2025: Let's say you have this friend, right? And let's say they took one look at the current memory pricing apocalypse, and the knock-on effect it's having on NVMe SSDs, before scoffing, "Well, I'll just pick up some SATA drives—I'll save money, then!" Well, this friend of ours might want to get a hustle on, as these may become pricier and harder to find very soon.

Why? Samsung may announce as soon as January that it will be ceasing production of SATA SSDs—at least, according to the multiple industry sources that gaming and tech news channel Moore's Law Is Dead claims to have spoken to. This report predicts that the winding down of SATA SSD production will contribute to already rising storage prices over the next two years.

The Moore's Law Is Dead report reasons that, with so much of system and storage memory stock being eaten up by the rapidly expanding AI industry, it makes sense that Samsung would move away from more budget consumer fare like SSDs with a SATA interface. In fact, Samsung announced it was partnering with Nvidia on an 'AI Megafactory' back in October.

But besides the current AI-dominated landscape, NVMe SSDs can also be cheaper to produce while also reaching speeds unimpeded by their interface of choice. SATA interfaces enjoy a theoretical top speed of 550 MB/s or so, effectively bottlenecking any speedier NAND that may be housed within. With AI taking a bite out of the NAND apple, it's not hard to see why Samsung would rather put its supply to better, more profitable use elsewhere.

Along similar lines, SATA shells are just one more manufacturing cost for companies like Samsung to worry about. On the other hand, the 'what you see is what you get' design of NVMe drives may be more fragile, but it is also vastly more appealing to a manufacturer's bottom line.

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Samsung isn't the only company that's made the headlines by bailing out of a much-loved mark

Source: PC Gamer