Crypto: Steak ‘n Shake Adds $5m In Bitcoin To Reserve As In-store Sales...

The restaurant chain said that its adoption of Bitcoin is one of the main reasons that it is “trouncing” its fast-food competitors.

US fast-food restaurant chain Steak ’n Shake has added $5 million worth of Bitcoin to its Strategic Bitcoin Reserve as part of a pledge to funnel all sales made in Bitcoin straight into the fund.

The move takes the company’s total Bitcoin (BTC) holdings to $15 million, equivalent to roughly 167.7 BTC at the time of publication, following a $10 million increase announced on Jan. 18.

However, it is not clear exactly how much Bitcoin it holds, nor whether the amount reflects price appreciation, customer payments, or additional treasury purchases.

Steak ‘n Shake said in an X post on Tuesday that its focus on “improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology.”

Steak ’n Shake first began accepting Bitcoin payments across its restaurant network in May.

The company said same-store sales growth across company-owned and franchise locations rose 18% so far in 2026, citing Bitcoin adoption as one of the main catalysts.

“We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,” Steak ‘n Shake said.

Bitcoiner and financial accountant Rajat Soni said more companies should follow Steak ‘n Shake’s lead.

“If they do this, they will find it much easier to succeed because their Bitcoin is like a backstop. I think most businesses fail because they aren't in the market long enough. Bitcoin extends your financial endurance,” he said.

Source: CoinTelegraph