Crypto: Suspicious Projects Outpublish Legitimate Ones In Crypto Press...

A new report finds most crypto press releases come from high-risk projects, raising questions about disclosure, hype and market manipulation.

More than six in 10 crypto press releases published between June and November 2025 came from projects flagged as “high risk” or scams, according to a new industry report.

Crypto communications company Chainstory said that it analyzed a data set of 2,893 press releases, categorizing issuers by risk and scoring announcements based on tone and substance.

The report found that 62.5% of the releases were linked to high-risk activity or scams, with product or feature updates and trading or listing announcements accounting for 74%. High-risk releases included unrealistic yield promises and copy-pasted websites.

“Incomplete data alone never pushed an issuer beyond medium risk. We escalated a project to high risk only when we identified multiple independent red flags,” Tal Shmuel Harel, co-founder of Chainstory, told Cointelegraph.

Press releases are intended to communicate material developments to the public. When abused as a low-cost marketing tool, they can crowd out legitimate news and, in some cases, manipulate token prices.

Projects that were flagged as high risk accounted for 35.6% of all releases in the data set, and scams made up another 26.9%. Low-risk projects published 27% of the releases analyzed.

Chainstory claimed that legitimate projects tend to rely less on mass press release distribution either because they attract organic media coverage or because they prefer targeted communications strategies. By comparison, higher-risk projects are more likely to flood the wires.

Press releases can be used as a shortcut around editorial judgment. When journalists decline to cover a project, companies can publish their own narrative by issuing syndicate releases on several websites.

Exchanges were among the heaviest users of mass distribution, with nearly a quarter of all releases analyzed tied to trading activity, token listings or promotional campaigns.

Source: CoinTelegraph