The home page for Moms.gov, the Trump administration’s recently launched website for “new and expecting mothers,” is a trad wife’s dream. Featuring soft pastel graphics and a photo of a young, white, blond woman in a field clutching her pregnant belly, the website offers resources for women of reproductive age such as anti-abortion “pregnancy centers,” as well as a CDC website listing potential workplace hazards for expecting mothers without noting accompanying legal protections for pregnant women. If you were conspiratorially minded, you might conclude from the website alone that the Trump administration is champing at the bit for young (white and blond) women to have as many (white and blond) babies as possible. But as it turns out, you don’t need to be conspiratorially minded at all to arrive at that conclusion, because on Monday, the president and senior health officials reiterated their hardline pronatalist agenda at a maternal health care event. During the event, Trump announced a proposal for employers to offer a health care coverage option for in-vitro fertilization (IVF) and other fertility treatments, which are currently not included under most insurance plans. Though the plan would not mandate that employers offer such coverage, Trump said that he was deeply invested in expanding fertility options for women, declaring he had “learned everything” about female reproductive health and that he was “the father of fertility.” This was not even the creepiest quote to emerge from the event. That honor goes to Health and Human Services secretary Robert F. Kennedy Jr., who proclaimed that the country was undergoing a fertility crisis that was a “threat to our national economy and our security.” As evidence, he cited factors such as endocrine disrupting chemicals, pesticides, and other potential contributors to hormonal imbalances causing infertility, maligning the “toxic soup that our young women are walking around in.” But it wasn’t just women who were blamed