Meta announced new upcoming subscription plans for Instagram, Facebook, and WhatsApp this week. Instagram isn’t going behind a paywall, no. Rather, users will now be able to pay $4 a month for extra features, like seeing who rewatched your story post or pinning more posts to the top of your profile. Instagram Plus, Facebook Plus ($4 a month), and WhatsApp Plus ($3 a month) will roll out globally sometime this summer. These “Plus” plans are an attempt by Meta, led by CEO Mark Zuckerberg, to diversify how it makes money from users. Meta is also doing what Meta does best with this move: mimicking other social media platforms’ successes—specifically, Snapchat. “Loving husband, father of four boys, VP Product @ Meta” reads Evan Spiegel’s tongue-in-cheek LinkedIn profile. Spiegel, the cofounder and CEO of Snap, has never actually worked at Meta, though his social media platform has directly inspired at least some existing features on Instagram. After Instagram launched Stories in 2016, then-CEO Kevin Systrom didn’t mince words about how his platform was sometimes iterating on Snapchat features, telling TechCrunch that “they deserve all the credit” for the format of Stories. In 2017, Snap launched a “Maps” tool where users could opt in and see the pinpoint location of where all of their friends were based on when they last opened the app. Instagram launched a very similar “Maps” feature just last year, where users could track the location of friends who chose to share their GPS data. And while IG’s recently launched “Instants” app, with its ephemeral, unfiltered snaps, is more like the once-popular BeReal than anything, disappearing photo messages are totally Snapchat’s main lane. “As we shared earlier this year, we're testing and scaling new subscriptions that provide deeper, more enhanced ways to use our apps and AI glasses,” says Maria Cubeta, a Meta spokesperson, over email. “So far, we’ve been testing subscription features for people to enhance how they express t