Tech: Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn't Exist - Expert Insights
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified humans a way to purchase concert tickets—would first roll out on Bruno Mars’ world tour of his latest studio album, The Romantic. However, Bruno Mars Management and Live Nation, the producer for the Romantic Tour, told WIRED in a joint statement on Tuesday that the partnership “does not exist,” and that Tools for Humanity never even approached them about working together. The confusion stemmed from a Tools for Humanity event April 17 in San Francisco, where chief product officer Tiago Sada said the company would be joining the Romantic Tour to not just provide access to tickets but also “VIP experiences for verified humans.” The statement was reiterated in a blog post published by the company, which read: “Concert Kit launches today and will roll out during the Bruno Mars World Tour featuring DJ Pee .Wee (aka Anderson .Paak), where verified humans will have exclusive access to VIP suite experiences at select stops.” A video of the event, and the company’s blog post, have since been edited and reshared by Tools for Humanity. They now say that Concert Kit will roll out on the 2027 European tour for Jared Leto’s band, Thirty Seconds to Mars. “To be clear, we were never approached by TFH, nor were we in any discussions regarding a partnership or tour access,” said Bruno Mars’ Management and Live Nation in a joint statement to WIRED. “We first learned that our tour was being used to promote their project after their keynote made those initial claims.” (WIRED had referenced the Bruno Mars partnership in its original story about the event; the story has since been updated to include this new information.) A spokesperson for Tools for Humanity confirmed to WIRED in a statement Wednesday that the startup “does not have any agreement with Bruno Mars to test or feature Concert Kit, and there is no association or affiliation with t
Source: Wired