Trump’s World Liberty Financial Token Ends 2025 Down Over 40%
The Trump family’s crypto project, World Liberty Financial, has seen its fair share of controversy, and its token is ending the year significantly down.
World Liberty Financial, the Trump family’s crypto portfolio project, started the year with high hopes. But as the year draws to a close, the fund has barely seen gains.
US President Donald Trump announced the launch in September 2024 while he was still on the campaign trail for the 2024 elections. Led by his sons Donald Trump Jr. and Eric Trump, it marked a significant shift in tone for crypto policy in the US.
The program started strong. It launched its own World Liberty Financial (WLFI) governance token and made large acquisitions of high-market-cap cryptocurrencies.
The bull market in the summer/fall of 2025 pumped the Trump family’s share into the billions. But since it began trading publicly, the project’s token is down over 40%.
WLFI completed its first token sale in October 2024. It sold about 20 billion WLFI tokens at $0.015 per token, raising about $300 million. This was followed by another token sale that ran from January 2025 into March, in which WLFI sold some 5 billion tokens at $0.05 per token. It raised roughly $250 million.
In March, the Trump family issued its own stablecoin, USD1. By June, they had penned a deal with PancakeSwap, a decentralized finance protocol owned by Binance, to promote the asset.
In August, World Liberty entered into a private placement and treasury deal with ALT5 Sigma Corporation. In the $1.5-billion deal, ALT5 traded 100 million shares of its common stock for WLFI tokens, essentially creating a crypto treasury.
In the bull run that defined much of the 2025 crypto market, WLFI made several large cryptocurrency acquisitions. It bought millions of dollars’ worth of a basket of assets, including $21.5 million in Wrapped Bitcoin (WBTC), Ether (ETH) and Move (MOVE). As of Dec. 22, top coins in the fund also include substantial holdings of USD1, several Aave-tied assets, as well as Mantle (MNT).
Public tracking data of the Trumps’ portfolio value only started in September 2025, when it was worth over $17 billion at the peak of the year’s bull market. As of Dec. 11, the assets in the fund are worth just under $8 billion, marking a 47% decrease.
Source: CoinTelegraph
